Instagram Reels Ideas to Boost Engagement for Your Business
Instagram Reels have become one of the most used features on Instagram since it was released in late Summer 2020. The short-form video creation feature is commonly compared to the widely popular Tik Tok and let’s be honest, they’re practically the same thing.
However, for businesses that already have an established presence on Instagram, Reels allow you to start creating content without having to go to a new platform and grow a following from scratch all over again. This presents a whole new world of opportunities for businesses looking to take advantage of one of the most popular forms of content on social media today (if you haven’t already…)
You might be thinking:
“How can my business utilize short-form videos? We don’t have any fun or catchy ideas; that’s why we never joined Tik Tok.”
Don’t worry, we’ve had those exact same thoughts and they are part of the reason to this day that Harden Digital doesn’t have a presence on Tik Tok. (We’re working on it, okay?)
You’re probably overthinking it though.
Here are five simple Instagram Reels ideas you can use to boost your Instagram presence. We’ll get into more details about each one below.
- Highlight a product or service
- Show a day in the life at the workplace
- Announce a giveaway or upcoming promotion
- General promo for your business
- Tips for your followers
Highlight a product or service
Every business sells some type of product or service. Use Reels to highlight a new product each day. Instead of a picture with a lengthy caption, talk about a product you offer in a quick video. Reels are great for a short review that grabs your followers attention.
Try to be as creative as possible to help convince your potential customer on why they can’t live without your product. Consider using trending or relatable sounds if you don’t want to voice over the video. Users are able to scroll through Reels based on the sounds used, so by using a trending or popular sound, you might attract more people.
Show a day in the life at the workplace
Whether your business operates in a storefront, an office building or out in the field, a day in the life video can be a huge hit. Customers love seeing behind-the-scenes looks of what happens at their favorite businesses. Instagram Reels allows you to record multiple short videos and edit them together to make one video. Record a few clips throughout the day, add them together and share out the full video for a fun, insider look at what it happens every day.
Announce a giveaway or upcoming promotion
What better way to announce a giveaway or promotion than with a catchy video? With Instagram Reels, you’re able to showcase the product and give a short and sweet description without making your viewers read through all the details. If needed, you are still able to put more details in the caption, but grab their attention first with that catchy video!
General promo for your business
Think of this as a super short elevator speech for your company. You have 15-30 seconds to sell your services to a potential customer. What would you say? Introduce yourself, maybe throw in your tagline and show off your storefront or office and just like that, you’ve got a short promo!
Tips for your followers
What are some quick tips that are relevant to your business that your followers would find helpful? Does your business offer financial services? Offer a quick 15-second tip on how to save more money or how to start investing. Create a video that provides value to viewers and you are likely to find success!
The most important thing to take away is to give Reels a try and don’t give up after one attempt. Be creative and try different things until you get the hang of what works for your business. There are so many different ways to be creative and unique with Instagram Reels. If you aren’t taking advantage of this feature, you’re missing out potential followers, supporters and at the end of the day, customers.
Have fun creating!
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